Why should you get booked on podcasts?
Do you listen to podcasts? Probably. And so do a lot of people. This is the part where I hit you with podcast statistics.
According to Nielsen, 48 million people in the US listen to a podcast every week – up from last year and expected to continue to grow.
While at home or driving in their car, podcast listeners subscribe to and listen to an average of 6 different shows per week.
And with over half a million active podcasts (and growing every day!), there are podcasts serving your industry and your audience.
So what can a podcast guest appearance do for you?
Reach a highly engaged audience
There are podcasts covering everything from blacksmithing to meat. Your audience is listening.
And with 80% of podcast listeners completing all or most of each episode, your listener is paying attention to the content in the episode.
When you get booked on a podcast, even if the audience is small, you are speaking directly to your audience and telling your story.
And remember, podcast episodes stay up for as long as the host keeps the show.
Your audience can hear you today, tomorrow or two years from now.
Establish your authority
You’ve heard this a thousand times but the easiest way to get someone to buy from you is to make them know, like and trust you.
When you appear on a podcast that they love, they automatically start to trust you. If your story and message resonates with them, they might just like you.
Whether you want to promote your new book or introduce new prospects to your coaching program, getting booked on a podcast helps you establish your name in your industry.
This can lead to other speaking opportunities, publicity and, of course, sales.
Generate traffic and leads from your website
Getting traffic to your site can be tough. Getting qualified traffic is even harder and is typically expensive. If you have tried Facebook or Google ads, you know what I mean.
The cost per click on campaigns get higher and higher and you often need a complex funnel in order to convert cold traffic.
When you appear on podcasts, the traffic isn’t cold. If you have prepared properly, you will have a fantastic call to action and takeaway for your ideal prospect.
They head to your website and you capture the lead. In less than an hour, your ideal prospect will start to know, like and trust you and give you permission to engage with them for months to come.
Without bombarding them with ads.
Connect with influencers in your industry
This is a point that many clients don’t consider. When you are a featured guest on a podcast, you start a dialogue with the podcast host.
This relationship can continue beyond the recording and promotion of the episode.
When the Pod Squad researches the podcasts to get you booked on, we don’t only look at the podcast host’s audience but the host themselves.
- We find, vet and pitch podcasts for you.
- We make sure you have your story, message and call to action on point
- And, if you need it, we help with promotion of your episode.
- Prices start from $400 per month
Ready to get started?